Rough Cut 5

Here is the latest rough cut for my music video.

In this version the editing has been tightened and there is a little more content and more shots throughout. Enjoy!


Until next time,
                          Toni

Mock Design - Track List

I've attempted my first design of a track list.

Much like the album cover and advert it is a simple design as I want to keep it simple and structured. The image is of the inside living, a close up of the curtain. This design was inspired by Mumford and Sons' Babel as the image they use for their track list is of the inside window of the building seen on the front cover. I liked the design so I decided to develop this and use it for my track list.

I'm still deciding as to how I want the text to be positioned. Here it moves alongside the curtain but I will create another design where the text is straight and put it towards my target audience as to which design they prefer the most. This is just a mock up and I will tweak the text when I decide as to how it should be positioned.
I still need to create the design for the inside panel, CD and spine and then I will go about setting the final design from these mock ups.

Until next time,
                          Toni

More Mock Up Designs - Advert

Here is an updated design for the advert. The text for the band name and title has been moved above the house as there was a lot of blank space to fill there. Here is what my advert currently looks like now:

After showing both this and my previous design to various people in my target audience, all preferred this design as the text was more clearer to read and it didn't distract them from the overall design, unlike the previous one. It is a simple design but displays all the information needed such as the release date and a web address as well as different mediums it's available on and the songs included in the track list.

Until next time, 

                          Toni

Advert Mock Up Design

Over the weekend I took more images for the album cover and advert whilst the lighting was good and created this advert design which is similar to the album cover designs I've also created.

I took inspiration from Florence and the Machine's Lungs as the advert and album cover both contain the same image as well as Mumford and Sons' Babel. My idea is to take the same image and crop it into a square whilst keeping the bright, bold effect as well as the lens flare. I also plan to take more images at different parts of the morning as well as sunrises as well and then showing each design to my target audience and making my final decisions based on their response.

I will be creating an album cover using this same image so that there's a visual link between the two products too. 

Until next time,

                         Toni

Album Covers - More Mockup Designs

Here are some more covers I have designed with the test shots I took the other week.

So the angle of the picture is slightly different but I feel at this angle you can see more of the sky so there's a more balanced ratio than the last mock up I created. 

In these design the font is much bigger and more bold so it is easier to see, even against the light background which was problem in my last design.

I've also added a large box around the text which just adds more aesthetics to the design so that it's not too simple or plain.
The colours have also been tweaked around with so that there's a warmth to the cover, to make it bolder and brighter and more appealing to the audience - the use of the lens flare is also very effective as it gives the sun effect; it looks like the sun has just appeared in the corner of the photo much like it would at sunrise.

There is still more work to do such as take the photo in portrait mode so that the advert and album cover are the same as well as scouting for pictures of sunrise to add to the background - as much as I like the blue sky I also want a variation in each design to show my target audience.
In the next week I hope to have these photos taken (even if it means  extremely early mornings) as well as getting the images from my track list too.

Until next time,
                          Toni

Mock Album Covers - My Original Work

These designs are just some quick mock ups I have been working on for my album cover.

As mentioned in a previous post, the reason why I wanted the front cover to be an image of the house is so that there's a visual link between the video and the print product because the house is the first and last thing we see in the music video. 

These are just mock up designs as I will be re-taking the images because they aren't in line, there is a slight angle. The camera I took the photos on usually have a feature that allows you to take straight photos but I forgot to use it, hence why they are unaligned. 

I also need to retake the photos in portrait rather than landscape mode as this will be easier to determine what the cover will look like in a square ratio as well as the correct ratio for an advert.

I plan to retake the photos tomorrow (the 3rd) at an earlier time to really capture the golden hour of the sunrise as well as tackling the issue of the shadow over the house. I will also be applying filters that increases the vibrancy of the image which will match the video as well. 

The weather is supposedly sunny which will be useful as I like the effect of the blue sky in the background which wasn't edited in, it was a part of the original photo. If I am successful tomorrow in capturing the images I hope to finish the album cover by the end of the week. I also plan to get the rest of my images for the track list and inside panels as well but there will be another detailed post up soon concerning those images.

In my opinion, I feel the white text looks more aesthetically appealing to the eye, however is unreadable when the title is placed over the sky. Yet, I like the look of the final design where the text is together. When I come to edit the final design, I will play around with each composition and put it towards my target audience as to which they prefer and then I will go from there. I hope to have this work completed my next week.

Until next time, 

                         Toni