Rough Cut

So today I completed the first rough cut of my video and I'm going to evaluate it based on my progress so far.

The opening up until 53 seconds is my favourite part about this video. I like the way the shots are sequenced together and the effect of the slowed footage and black and white tint helps to set the tone of the beginning of a journey - it's slow to start but soon picks up the pace. The black and white effect also helps to tell the audience that it happened in the past. Some shots have been left at their own pace however as I couldn't stabilize it and add the tint in either.
My favourite shot is at 43 seconds of the motorway in the dark. I particularly like the effect of the blurred headlights, it helps give a softer tone as well as establishing the idea that the couple is on a journey.
After the first set of text, there is the sequence of the couple walking in time to the beat of the music which took a while to edit as seen in my previous posts. I want to re-edit this part as when the footage jumps, it some parts it looks like the couple is moving back a step rather than forwards. I ran out of footage at the end so I simply cut in a range of scenery shots in time to the beat.

The next set of footage is my least favourite part of the video. It looks as if I have just thrown in items of footage without any regard for the video. To me it looks as if I have just compiled some footage together and stuck some music on top of it rather than actually considering the relationship between the visuals and the lyrics.
My plan is to ask for feedback from my target audience which is young adults aged 16-24. I will show around 15 or so over the next few days and use their feedback to structure my next cut as so.
At this point I feel my video is lacking in terms of helping to establish an actual storyline - however I feel this is more common in the indie/folk genre as shown when I researched several videos (e.g. The 1975's Chocolate, Mumford and Son's Hopeless Wanderer). Nonetheless I still want a basic storyline to follow and I feel filming more scenes would help establish my storyline more.


Sold My Soul - Rough Cut #1 from Toni Hendry on Vimeo.

So over the weekend I will compile together some feedback of my target audience and work from there.

Until next time,
                          Toni